Since the advent of the television advertising spot, local and regional businesses have struggled to compete with national brands. Up until now, playing with the big boys to build a brand required costly spot production and an even pricier media investment that was simply out of reach. Ironically national advertisers have equally struggled to affordably and efficiently regionalize and localize their video ads for more targeted and relevant message delivery. That is until now. FourSpots brings the art of the TV spot and the science of targeted media performance together to help advertisers of all sizes and locations powerfully and affordably reach their customers.
FourSpots is the leading self-serve video marketplace for advertisers seeking cost-effective, turn-key video ad creation and targeted media delivery solutions. The company offers a web-based, video ad platform for advertisers looking to simply create, deploy and manage the performance of locally targeted video ads over four screens---TV, PC, mobile and out-of-home digital display.
The FourSpots self-serve video marketplace makes it affordable for advertisers to create a high quality video ad in a matter of minutes, or choose to engage the FourSpots creative marketplace in the production of a custom ad. After making an ad, a campaign profile is generated and the system automatically matches the target consumer profile to the best media plan for the business.
Ads can be deployed over four screens--TV, PC, mobile and out-of-home digital display through the FourSpots Publisher Network. So no matter where the advertiser’s customer may be—online, on the phone, watching TV or in an elevator—the same video ad created at FourSpots can be seen anywhere the ad is digitally served.
FourSpots Analytics provides customers with performance-based campaign tracking and customized reporting for real time return-on-investment measurement. Campaigns can be optimized on the fly as results indicate which channels and publishers are the most effective at driving business.
Adstore™ Advertisers can search and select from a library of pre-produced video ads in the FourSpots AdStore. Ads can be searched by industry, category, keyword tags, or theme. Selected ads can be licensed for up to one year. Ads of different lengths range in price from free to paid ads that start at $299 up to premium or exclusive ads up to $1,499.
Branded AdStore™ FourSpots also provides a branded AdStore solution for media companies, interactive firms, ad agencies and brands interested in licensing its technology.
AdMasher™ Advertisers can edit their ad creative to add a logo, image, text, or voice track in a simple drag and drop time-based flash editor. Custom ads can also be created from scratch or uploaded into the AdMasher and edited using more advanced editing features. In just minutes, an advertiser can create an ad that can be deployed to millions or to a single individual.
FourCaster™ technology makes it simple to deploy ads across multiple digital properties and screens. The FourCaster web interface allows advertisers to set spending and targeting parameters based on a set of 10 dimensions of matching including age, gender, location, income, language, day part, ad keyword tag, relevant content tag, cpm ceilings and brackets and white/black list sites Media can be allocated across the Web, on Internet Protocol TV (IPTV) channels, Video on Demand (VOD) channels, mobile phones and out-of-home digital display.
FourSpots Analytics are provided in a detailed online secure web portal. A digital dashboard provides customers with performance-based campaign tracking and customized reporting in real time.
FourSpots Creative Marketplace allows advertisers to customize a FourSpots AdStore ad or cost-effectively create a custom ad by shopping the FourSpots creative marketplace and engaging a creative artist or an entire production team.
FourSpots Business Directory provides every FourSpots customer with a free online business listing which includes a description of the business, business address, phone and website. It additionally includes a thumbnail link to the company’s video ad and can be enhanced with other upgrades including a toll-free click-to-call phone number which can track leads and sales. Listings can be searched by business type and zip code.
FourSpots has three pending patents and has five provisional patents around automated video advertising work flow, collaborative editing systems, and the AdStore ecosystem for advertiser sales and harvesting.
FourSpots partners with industry leaders in media, publishing, and the creative and production industries to develop and deliver affordable and effective digital advertising solutions to meet the demand of local and regional businesses. To learn more about our partners or to inquire about partnership, please visit the partner page of our website.
The Internet offers up a new video marketplace where even the smallest of businesses can now afford to create and deploy video ads as part of a measurable customer acquisition plan. According to eMarketer, digital video grew to a $775 million segment in 2007 and the same source predicts rapid growth by 2011 with $4.5 billion in online video ad spending.
Ken Lipscomb is an entrepreneur with more than 20 years of experience in implementing database, interactive multimedia, and publishing and communications technologies. Prior to FourSpots, Lipscomb was the Founder, Chairman and CEO of DAVE.TV, an online international broadband broadcast network. Lipscomb was also Founder and CEO of ZapMedia where he raised over $270 million in funding and achieved a market valuation of greater than $1 billion. Prior to ZapMedia, Lipscomb was Founder, President and CEO of InfoGraphix Technologies, Inc., a computer software development company specializing in digital print controllers and Postscript™ printing software which was sold to Sheldon Adelson of Softbank. Prior to founding InfoGraphix, Lipscomb conceived and co-founded ADAM Software, Inc. (now Adam, Inc.), a publicly traded company that created an interactive graphical program for the presentation of human anatomy and medical related information.
Maurice Maddox has more than 18 years of experience in corporate management and business development services. Through his consulting firm The Maddox Group, Inc,. (TMG) launched in 1998, Maddox has served his clients in every critical senior management role. Maddox gained his undergraduate degree in Communications and Sociology from the University of Miami (Fl), where he was also a member of the Miami Hurricanes 1983 National Championship Football team. Maddox parlayed his early background working for community and youth development social service agencies into a unique blend of organizational management, community planning and fundraising services. He has served as Chairman, President/CEO and in many board level positions of social service and entrepreneurial startup groups over the past 10 years. In those roles, Maddox managed over $30 million in business operations and $10 million in assets for his clients.
Rick Daigle has earned an outstanding reputation for visionary business solutions and exceptional leadership in the field of Finance, IT and Operations Management/Consulting. For more than two decades, Daigle has been a proven and highly successful management expert, holding key executive-level positions in Information Management, Retail, Manufacturing, Shipping and an Internet Startup. Daigle’s extensive work at Web MD received favorable notice when he was awarded a US Software Patent for "Methods & Systems for Object-Based Relational Distributed Databases." Daigle has international expertise and was the recognized leader on the global team for the $3B multi-national company, Recall.
Judy Hackett has more than 20 years experience in strategic planning, marketing, sales, advertising and brand development. She most recently served as Chief Marketing Officer for Web.com, a leading provider of websites and web services for small businesses, where she led the company’s marketing and sales operations in a successful turnaround and sale. Hackett was also SVP and Chief Marketing Officer for CareerBuilder Inc., a leading online and print recruitment company. Prior to CareerBuilder, she was Senior Vice President of Marketing and Communications at HeadHunter.NET and helped take the company public in 1999. Hackett also served as Senior Vice President of Marketing and Advertising for TBS Superstation and has held several roles in advertising and marketing management at Fox, CBS, ABC and independent television stations.
Henry Matchen, has more than 20 years of experience in both start-up and large scale enterprise environments. Henry was a principal partner in Technology Solutions International, a market innovator in electronic messaging which was sold to First Data Corp in 1997. Henry served as CTO of Western Union's Commercial Services group and most recently managed the Enterprise Architecture group at AIG Agency Auto.
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